Edorta Arana, Bea Narbaiza and Libe Mimenza, members of the NOR Reserach Group, have published an article titled “Korrika, a transmedia view” in the newbornl International Journal of Transmedia Literacy. The mentioned article deals with the transmedia potentialities of Korrika as an event searching for new ways to reach their target groups, using new media and developing new storytelling patterns.
